How to really get the families engaged with Calendar Art...
We surveyed some of our best performing schools and noticed they were selling 3-5 items per student. We expected these amazing results would relate to the socio-economics of the area, however some decile 2 schools got more efficient results than decile 9 & 10 schools.
The most consistent factor was how they personalised the communications, they did not seem to promote any more than others.
When I saw this pattern, it made so much sense, by the time my youngest was about year 6 and my eldest was in college, I had stopped reading the school newsletters & emails. Between school and sports, there were just so many communications, but to this day, I still pay close attention to two things: app notifications, and emails from my daughter’s teachers.
This is the main thing these schools did: more personalised emails. So what we’ve tried to organise is a system that duplicates these results, in a way that doesn’t overburden the teacher.
How it works:
Organisers…
Teachers…
- Review the process
- Share with the teachers when you hand out the art paper
- Collect the completed 3 items from the teachers
- Select an email template or write your own
- Populate one email per room (all families from each room get the same email i.e. 12 rooms = 12 emails)
- Test the email and your parent instructions
- Send out one email per room and using BCC so that all email addresses are hidden. Please include data@kidsartworks.com so tha we can track the results of this new initiative.
- Decide on their art plan
- Provide answers to 3 short questions
- Take photos with the students and their art
Families…
- Receive email with teacher-based content
- Follow the instructions in the email
- Purchase products