How to really get the families engaged with calendar art...

We surveyed some of our best performing schools and noticed they were selling 3-5 items per student. We expected these amazing results would relate to the socio-economics of the area, however some decile 2 schools got more efficient results than decile 9 & 10 schools. The most consistent factor was how they personalised the communications, they did not seem to promote any more than others.

When I saw this pattern, it made so much sense, by the time my youngest was about year 6 and my eldest was in college, I had stopped reading the school newsletters & emails.  Between school and sports, there were just so many communications, but to this day, I still pay close attention to two things: app notifications, and emails from my daughter’s teachers.

This is the main thing these schools did: more personalised emails. So what we’ve tried to organise is a system that duplicates these results, in a way that doesn’t overburden the teacher.

How it works:

Organisers…

  1. Review the process
  2. Share with the teachers when you hand out the art paper
  3. Collect the completed 3 items from the teachers
  4. Select an email template or write your own
  5. Populate one email per room (all families from each room get the same email i.e. 12 rooms = 12 emails)
  6. Test the email and your parent instructions
  7. Send out one email per room and using BCC so that all email addresses are hidden.  Please include data@kidsartworks.com so tha we can track the results of this new initiative.

Teachers…

  1. Decide on their art plan
  2. Provide answers to 3 short questions
  3. Take photos with the students and their art

Families…

  1. Receive email with teacher-based content
  2. Follow the instructions in the email
  3. Purchase products