4. Promoting your order
The basics
- Place the posters around the school.
- A4 are ideal in each classroom
- A3 are for high traffic areas
- The samples are best displayed in the office, or at the highest traffic area.
- Parent order forms need to go home to each child.
Families will only know about this event if you let them know. There are lots of ways you can do this really efficiently.
- Please ensure the Parent Order Forms are handed out to the correct students. Each student has been allocated a unique entrance code and occasionally teachers do not realize this.
- We highly recommend supporting the parent order forms with:
- Brief reminders made using your School app.
- Newsletter reminders.
- Samples/ posters displayed in prominent places.
- The most orders come through in the last 2-3 days, so reminders at this stage are excellent.
If you have any ideas you want to run past us or want to let us know about things that have worked especially well for you, we would love to hear them. Organisations each have their own communities and so the better we all promote the orders, the better everyone will do.
Here is an example we came across that produced a result about 3x better than average:
- The kindergarten had 3 rooms, so 3 teachers.
- The organiser asked the teachers to each write 2-3 sentences on the art that was created by their students (one blurb per room, not per student). A very short blurb on the art and if/how it connects to a subject they’re doing.
- The parent order forms were produced PER CLASS, which meant the notices were more engaging for the families they went to.
- The orders forms had:
- The teacher’s blurb regarding the art.
- A couple of pieces of art from that class were made into a simple collage, not showing anyone students art in particular, just enough to show artwork that was connected to the blurb.
- When the parents came to the rooms to drop off/ collect their child the teachers showed them the child’s art and let them know they can order Christmas presents from this art. It was not done like a sales pitch, merely to let them know it was available and an excellent way to celebrate their child’s creativity at home and with the wider family.
